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Concrete Details on Google Music (Beta)

After months of anticipation and weeks of dedicated waiting, I've received an invite to the Google Music (Beta). Here are a few concrete details I've picked up in my early-phase exploration, including...

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A Starter’s Guide to Search in Korea

Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search...

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YouTube Promoted Videos Program Tops 1 Billion Views

YouTube has announced a new milestone: Promoted Video have delivered 1 billion views to advertisers. Let’s review the program, look at three changes to the program that were also announced today, and...

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Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes...

Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to...

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Google Launches Music Store, Artist Hub, and More

Google's "These Go to 11" press conference marked the official launch of the Google Music program for U.S. users, opened the door to Google's long-awaited MP3 store, and unveiled several new music...

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Google Chromebooks Get Price Drop, Updates, In-Flight WiFi

Google's cloud-based computers are getting a holiday-season push. Chromebooks get a price drop, the Chrome OS gets some in-demand tweaks, and those taking plane trips for the holidays may get access to...

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Digital Asset Management Strategies to Grow Your Audience

Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and...

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ModCloth Converts Customers into Brand Evangelists with YouTube

In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn an online-only retail operation into a global,...

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YouTube Live Adds Real Time Analytics, Paid Live Streaming & More

YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further opening a new category of content for...

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Bing Offers 5 Tips for Google Penguin & Panda Victims

Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin...

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Google+ Now Has Custom URLs for Pages, Profiles

Google has only made the feature available to large brands and verified celebrities so far. Still, the feature that will soon be rolled-out to all Google+ users enables users to personalise, and...

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Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the...

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Google Play TV Shows, Movies, Music Debut on Google TV

Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play...

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YouTube Takes Flight Aboard Virgin America Airlines

Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's...

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AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the...

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How to Manage an Effective Outreach Team

Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and...

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Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and...

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Egobait: How to Get Links & Exposure in a Variety of Verticals

Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight...

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Promote Yourself: 5 Rules for Career Success From Dan Schawbel

Knowing how to promote yourself, your client, your business, or your employers takes a whole new level of skill and expertise. The challenge is finding the right balance of promotional strategies that...

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YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators

YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be...

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